Along the lines of thinking like a marketer mentioned in software leadership
What are the barriers to subscribing?
- Knowledge (i.e. maybe people aren't advanced enough in these skills to pay for a membership)
- Don't think there is enough relevant content (possible solution: use AI for content discovery, tag with skill level or time to completion)
- e.g. this is a beginner article, the project can be completed in 4 hours, etc.
- Feel that info is available elsewhere without the premium price tag
UX - is this an area for improvement that would help drive new members?
Site speed is a ranking factor on desktop and mobile - https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html
What is the rate of attrition for people who don't re-subscribe?
- Is there reporting to identify at-risk members to approve retention?
- How can you make sure someone gets the most out of their membership?
Can we enhance the member experience?
- Gamify (top commenter, most saved articles, earn badges for certain membership milestones)
- Networking
Analyze comments with AI for overall picture of brand health
How does conversion rate differ on mobile vs. desktop vs. other social channels? How do these convert compared to a responsive website?