I’m Ethan Gardner.
I’m a full stack developer and web performance professional. For nearly 20 years, I’ve helped award-winning companies in the publishing, advertising, and software industries build better online products.

Latest Posts
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A Quick Performance Win
Google Search Console and RUM data was used to identify and troubleshoot the issue
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Reflections on the Behavioral Aspects of Web Performance
A reflection after 6 months of performance work
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Improving the LCP of Brightcove Video Embeds
Fixing a slow Largest Contentful Paint for video poster images
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Reducing Experience Gaps in Web Performance
Looking at the relationship between performance measurements can help inform performance strategy