Process

I’ve completed hundreds of projects over the course of my career, each with the belief that proper planning leads to better execution. Every project begins with a discovery phase so I can learn more about your target market and make sure the site or application meets your needs. Once the design is complete, the final project is coded in a manner that is easy to maintain and hassle-free.

Initial Consultation

In this important phase of discovery, I’ll ask a series of questions to evaluate the direction of your site, examine analytics data for your current site, and identify your competitors interactive strategy.

  • Identify areas of improvement
  • Determine target market
  • Competitive Analysis
  • Written Proposal and Recommendations

Research, Inspiration, & Design

Copying a competitor’s design does nothing to differentiate your business. In order to create something truly unique, I pair your input with my own research using various sources of inspiration that I have cataloged over the years. In addition to gaining inspiration from current design trends, I also look at other forms of art such as photography, illustrations, and painting that are appropriate for your brand.

  • Research art and current web trends
  • Create design concept(s)

Site Build

As a result of the research phase, I’ll create a visual proof of your website for your approval. Once the design concept is approved in writing, I build your website using the methods that were agreed upon from the written proposal.

  • HTML or xHTML
  • CSS 2.1 & 3
  • JavaScript
  • Server-side coding
  • CMS or E-commerce integration.

Testing & Launch

Once the testing has been completed, you are ready to launch your site. I’ll upload the code and image files to your web server and give you a zip file for safe keeping.